The Battle For Public Opinion

 Key Factors Contributing to the Online Battle for Public Opinion

Today social media has an extremely huge impact on public opinion. Social media is where most people get their news and important information, and are often told what to believe about these topics through bias. With the help of social media, information (whether true or false) can be spread extremely QUICKLY! We can see this quick spread If users do not take it into their own hands to find out if information is true or not, it is likely that they will take the opinion of the propagated source that is presented to them. The ability for information to be spread quickly online can be a good tool for topics such a national disasters or public harm, but can be detrimental to personal or business identities if what is spread is inaccurate. 

Online Campaigns with Significant Influence on Public Opinion

Mothers Against Drunk Driving is an example of a very impactful online campaign. They are an organization whose mission is to end drunk driving, help fight drugged driving, support victims of these violent crimes, and prevent underage drinking. Their emotional and literal campaigns have created awareness to the issue at hand and has given victims support. 

Ethical Considerations Individuals and Organizations Should Consider When Participating in this Battle for Public View Online

I think it is important that individuals and organizations respect the privacy of others and provide accurate information. It is easy when trying to compete for the opinions of the public to act out of hand, or provide false narratives about opposing views. The public deserves to be presented with narratives, campaigns, and opinions that give accurate information in order to correctly choose a side they believe. Another ethical consideration that is important to consider when participating in the battle for public view online is that communication is directly with real human beings behind the screen. Individuals and businesses should remain respectful, courteous, and transparent in the campaigns and information they share.