Visual Communication Online
Photo by Austin Chan on Unsplash The resource I used when to write this post about Social Semiotics Social semiotics has concern around meaning makers and the meaning making. Different modes of communication are used to develop and represent understanding of the world and relate to others. The first and biggest influence on social semiotics was Micheal Halliday in his proposed ideas seen in Language as Social Semiotic. This methodology is important because it creates analysis of different modes with concern with meaning and context. Social semiotics have distinctive analysis using specific concepts: Signs Elements where meaning and form are brought together Semiotic Resources These resources can be actions, materials, or artifacts that hold social rules and are used for communicative purposes Mode Modes are resources used in meaning making that are socially or culturally shaped Different tests can be used to see if these are true modes “Meta-function test” has 3 functio...
